Come up with a product to do hardening based on CIS.

Both Audit and Change.

With template and exception report.

Gary Vaynerchuk was right…

There’s never been a better time to start a business.

• The cost of getting started online? Next to nothing.
• It’s never been easier to get your message out there.
• Facebook Live, YouTube, SnapChat, LinkedIn, Twitter.
• It’s all right there for you.

Here’s the problem…

• Everyone else has the same opportunity.
• So everybody is doing it.
• While it’s never been easier to get your message out there…
• It’s never been harder to get anyone to CARE.

To break through the NOISE.

• You’ve poured your heart into your business. All those sleepless nights. 18-hour days. 7-day weeks.
• You’ve tried it all.
• Built your website.
• Built your Facebook Page.
• Built your YouTube Channel.
• Written blog posts.
• Optimized your content.
• And nobody seems to care.
• Nothing’s working like it should.
• And none of these things will work…
• Until you understand ONE thing.

STORY.

• Story matters.
• Nothing matters as much in your online marketing.
• All the cool tactics, tricks, and technology is great.
• But it’s just noise without a story.
• Because you can mess all these things up (your landing page, emails, Facebook Page, etc.).
• But if you get your story right, people will listen.
• Don’t let any marketing ‘gurus’ fool you.
• There are no magic techniques.
• No silver bullet that will make your business succeed.
• The only ‘secret’ to great marketing is an ancient truth.

Great story.

• Because story is how we connect with the world.
• Your ideal customers too.
• They are living a story which they tell themselves.
• But chances are you have never put yourself in their shoes.

To know what drives them.

• As a business owner you must truly understand the story they are living.
• What is their pain? What truly keeps them up at night?
• What are their desires?
• What is the better future they want?
• Your role is to help them get there.
• By crafting a story that allows you to change their lives.
• Because people fundamentally buy for one reason.
• They are investing in a better future.

Here’s how it works.

• First you must engage and serve them.
• Develop a FREE offer. Give it without expecting something in return.
• Now free content may seem like a great gift. But information is cheap.
• And they have to invest their TIME. The most valuable resource in the world.
• So, you better make it good. Damn good.
• Your Free Offer must also show them there’s a NEW way.
• Provide them with the framework. Give the ideas to believe they can change their lives.
• Once you have built this trust – once you have delivered results in advance – it’s time to introduce the PAID offer.
• Something that truly helps them make a MASSIVE shift towards changing the story of their lives.
• Once they make this shift, you can offer them the highest-end solution to their problem.

Go through this process, and everything will change.

You may find your current product or offer is not truly serving them.

You may come up with a brand new idea or product.

We’ve seen business owners change their entire business model.

If you would like to see an example of how this works…

Sign up for this FREE Video Series.

You will learn exactly how to get someone to care about your business.

It’s easy.

But first you will learn how to care about them first.

That’s where it all starts.

STORY MATTERS => http://bit.ly/2l72Vpl

This Free Video series contains 4 FREE Lessons from a paid workshop called StoryMatters.

During these 4 Free Videos you will learn:

[Lesson 1] – Why Story Matters (And nothing else)

[Lesson 2] – Who Is Your Hero? (HINT: It’s not you…)

[Lesson 3] – Writing Your Hero’s Journey (Magical stuff)

[Lesson 4] – Mapping the Digital Journey (A real strategy)

Once you watch these 4 free videos, we are pretty sure you will want more.

After watching, you will have the chance to speak to us about the StoryMatters Workshop.

We know that this workshop will change everything for your business online.

It has already for others.

We look forward to serving you.

STORY MATTERS [4 FREE Videos] => http://bit.ly/2l72Vpl

All the Best,

Samuel P.N. Cook

Founder, James Cook Media

P.S.

[About StoryMatters]

StoryMatters is a 3-day workshop designed to help you craft a digital strategy that works.

There is no sure path to success online. No silver bullet (Like many ‘gurus’ teach you).

It takes a lot of hard work. Both trial and error.

Great marketing is great storytelling. Great storytelling is art.

And masterpieces take time. Period.

Once you have your masterpiece, you have to do all the technical work to deliver it online.

Digital Storytelling is both art and science.

It bridges the technical and the creative.

If marketing online were easy, everybody could build a successful business.

But it’s not the case.

Most people lose money doing online marketing.

There are no shortcuts here. At the end of the day, success takes a clear strategy, hard work, and a lot of luck.

While there is no sure path to success online, there is one sure path to failure.

Not spending the time to develop a real strategy for your digital marketing.

The StoryMatters workshop is designed to help you craft a world-class strategy, based on truly understanding your ideal client.

You will understand their story, the story you need to create, and how to map that journey digitally.

You will end with a full funnel map.

This online funnel can work by itself, or combined with your sales team.

The StoryMatters workshop was created by the team at James Cook Media.

Based in Warsaw, Poland, James Cook Media is a team of expert storytellers, marketers, developers, designers, videographers, composers, content marketers, conversion rate optimizers… all there to help you tell your story.

We are an eclectic team of Englishmen, Americans, and Central & Eastern Europeans. But we all share the same passion for studying, testing, and delivering the art and science of marketing.

We coach business owners from around the world on how to develop and OWN a world-class strategy for their business.

Then we help them develop their digital funnels through coaching or by doing the work for them.

But you’re not there yet.

Not even close.:)

To work with our agency, you MUST attend our StoryMatters workshop. Either in Warsaw, Poland – or by Online Livestream.

And to speak to us about the StoryMatters workshop, you must FIRST watch all 4 Free Videos (about 90 minutes).

Then you can hop on a call with us to discuss how to take your digital marketing strategy to the next level.

4 Free Videos [STORY MATTERS] => http://bit.ly/2l72Vpl

Harvard Business School professor Clayton Christensen puts this same concept in a similar way he calls the “jobs to be done” theory. In an over-simplified nutshell, consumers don’t buy technologies or products, they pick things that can complete specific jobs for them.

Spent a full day as Parent Volunteer in my kid’s school following them through classes and outdoor activities.. Kids these days are outgoing and outspoken… they talk a lot and are not easy to discipline. 

The kids chats in all occasions… the decibel are really high, feeling sorry for the teachers who need to put up with this noisy bunch day in day out.

The class has a good mix of people from all walks of life, maturity, intelligence, capability and attitude, aptitude. Teacher has to know every kid and provide the best they can to educate them.

Another new experience down the journey of WHYE-RULE. I got my first consignment placement. It was through carousell lead, OpenSchoolbag owner contacted me to list on their web site. Their target market includes Indonesia, Malaysia and Hong Kong. Looking forward to move the stocks faster then what I’ve for past 2 months.

[su_frame][/su_frame]

First product to market… WHYE-RULE… a model ruler for Primary School kids in Singapore. This is a new beginning, creation is my dream, let the product flows. 

From conception to market is a journey, as the saying goes, step out of comfort zone and you’ll find your way.

Learnt and maneuver the various roadblocks, from sourcing,financing to shipping. Everything is new to me, everything add to my knowledge and experience. 

I’ve now placed order for 1000 pieces.. product will reach me in 1 month time… till then, to see how fast it can move out to real buyers out there… 

40,000 students per cohort… 240,000 potential buyers out there… Looking at 10% market will be 24,000 pieces. Not many, but a good start for the journey.

Often a person is being looked up to, or respected because he is in a certain position. With position, one gets special privilege and treatment.  When I was Associate Director in a big MNC, vendors and people around will often volunteer information and help whenever I requested.

Now after I left and start on my own, people don’t really give my request much weight. 

This is reality of life. One will get again with Wealth, Position(Power), Wisdom. 

People listen to one with

Wealth – Like Jack Ma, Elon Musk.

Position/Power – Like Xi Jinping, Lee Hsian Long 

Wisdom/Talent – Ajahn Brahm.

There are people like Steve Job, Bill Gates who have all 3 qualities.

 

Snap and track food and medication 

Use old android phone as surveillance recorder with motion sensor

Got to clear the test today.  Next is the technical training and test. 

This is one good piece of news over this weekend. It has been too long for the advancement of technology in the whole of government. 

My take for this is the bureaucracy and political infighting. Everyone is trying to secure their iron rice bowl. There are many high fliers brought into the civil service due to academic results and maybe connections, deep down are these so call civil servant really working towards nation building and the betterment of society.. 

Its very much like the old shanghai, where people with power gang up together helping their own kind and not ordinary people on the road.

There were many attempts to push through changes only to be met with resistance when it hit the ground.

There are other challenges.. Technology is moving so fast that there is no clear standard or model to follow… the traditional way of procurement may not work now as we need to make bet on trends and emerging technology/standards.

No global standard that can adhere to. 

Procurement process

Merged NETS and Cashcard and bring them under government control.