First product to market… WHYE-RULE… a model ruler for Primary School kids in Singapore. This is a new beginning, creation is my dream, let the product flows. 

From conception to market is a journey, as the saying goes, step out of comfort zone and you’ll find your way.

Learnt and maneuver the various roadblocks, from sourcing,financing to shipping. Everything is new to me, everything add to my knowledge and experience. 

I’ve now placed order for 1000 pieces.. product will reach me in 1 month time… till then, to see how fast it can move out to real buyers out there… 

40,000 students per cohort… 240,000 potential buyers out there… Looking at 10% market will be 24,000 pieces. Not many, but a good start for the journey.